Launched in 2002, the Starck Reality collection for Target was an important moment of Starck’s battle towards democratic design.
A collaborative effort with the Target Design team under the direction of Philippe Starck made this collection a reality.
In his world, even everyday objects have a higher purpose. A baby bottle with a rattle cap, A letter sorter with a bud vase. Innovative. Creative. Real life with a little panache. Now featured in 20 Years of Design for All: How Target Revolutionized Accessible Design
Working as a design consultant I was able to contribute to the development process and launch at Target Headquarters.
